Organisation formed to promote a positive and more truthful representation of children and young people in the media. Suggested to the Inquiry that the media and regulatory processes were discriminatory against children and young people, with 76 per cent of coverage of young people negative in a survey undertaken in 2009. Cited headlines such as "'Feral' children run wild in the streets of UK cities" and "Yob Rule". Recommended that "age" be included as a classification of discrimination in the Editors Code and NUJ Code of Conduct.